Digital Marketing in India | Toffee Pvt Ltd

In this era, where crypto currencies have replaced paper currencies, shopping, ordering food, buying houses, and planning tours are done with the help of the Internet. Technology has propagated marketing in a variety of ways. To be specific, digital marketing is one such phenomenon which has made a statement in the online world already and has begun to show promising growth.

What is digital marketing?

Digital marketing is also termed as internet marketing. In simpler words, marketing for a company or business is done with the help of the Internet. Social media (like Facebook, Twitter, Instagram), YouTube, websites, E-mails, and smartphones are utilized for marketing. These digital channels will help with the promotion and advertisement of your business, brand, or product. Social media, search engines, smartphone applications, blogs, vlogs, and affiliate marketing, all come under digital agency.

Growth of digital marketing over the years –

Digital marketing was introduced in India in the early 2000s. The sector has witnessed immense growth and positivity in the past five years. Many courses and coaching classes have come up, providing training to students in the field of digital marketing. It is contributing a significant percentage to our country’s GDP. Many MNCs and businesses have already digitized their entire marketing. Other budding businesses and small companies have partially utilized digital channels to expand and promote their products or company.

What are digital marketing agencies?

Some companies have their in-house digital marketing team who will handle the entire marketing. Small companies or budding businesses would find it difficult to maintain and run an entire digital marketing team. These companies take help from digital marketing agencies. These agencies provide services like SEO, SEM, SMM, website designing, PPC, Google Adwords, ORM, and many more. The company can take the help of the digital marketing agencies in India. You can hire the agency for a particular service or for handling complete digital marketing of your company. The agencies charge a nominal fee and provide effective results. Some of the best digital marketing companies and agencies are based in Noida.

Future of digital marketing in India –

Marketing companies have lost the race to digital marketing agencies. Technology is the future. It would be a wise decision to go with the flow. In the coming years, traditional marketing would be completely replaced by digital marketing. Most people have smartphones and access to the internet, which will further improvise this field. India is already witnessing tremendous growth in the field of digital marketing, giving rise to competition between established companies.

For sweet digital marketing solutions provider agency visit Toffee Pvt Ltd

Digital marketing agencies in India are a boon to all Indian companies trying to expand their reach on the digital marketplace. Toffee is such a marketing company in Noida. Toffee employs numerous techniques to attract your company’s target clientele in a cost-effective manner. This minimizes any loss your company may be facing and channels that capital to other marketing channels that will bring more profitable revenue.

Digital marketing companies make use of strategies to maximize your company’s exposure to the digital space. Search Engine Optimization, social advertising, analytics, and email marketing are a few of the strategies Toffee specializes in.

Marketing companies use search engine optimization to target your client base and attract them to your company. Visitors are more likely to visit your page because of the lasting visibility on search engines due to search engine optimization.

Digital marketing agencies also use an internet advertising model called pay per click advertising. This is used in juxtaposition with search engine optimization. Toffee helps you gain quick results. This directs more traffic to your digital spaces in a cost-effective manner.

Digital marketing company Noida utilizes advanced analytics and management information to turn visitors to customers. Toffee analyses the data to measure the impact of your organization. With the advanced analytics and predictive modeling techniques, they provide valuable information regarding where to invest your funds to increase your customer reach.

Digital marketing agencies in India also use social advertising. In this age of social media, people of all ages and classes have at least one account on social media. Toffee performs feasibility studies on LinkedIn, Twitter, Instagram, and Facebook. Based on the demographics and interests of the users studied, Toffee suggests which platform would increase your potential with your target demographics.

This digital marketing company in Noida helps develop strategies in content and email marketing. It is likely that people with social media accounts also have email accounts. Emails also give a perception of being personalized and directed to the target audience. Toffee develops inbound marketing strategies that will concentrate all your digital marketing strategies to align with a single goal. Furthermore, Toffee sets up and manages targeted email campaigns. Targeted email campaigns allow you to send messages relevant to a particular niche demographic. This generates a response and revenue and in turn, creates a relationship with the customer.

Toffee is here to help you devise efficient digital marketing strategies so you can concentrate on the quality of your products and services to attract more customers.

How to be relevant online?

How often is it that we come across an ad from a company that has an amazing product that could have interested us but the ad is so ineffective that it shatters our hope in the product as well. Well, it is the case with a much digital advertising agency that goes by the agenda that spamming will make their voice be heard and their product be appreciated, but it is genuinely quite the opposite.

Targeting the right audience and respectfully conveying the word about your product is the only way of earning the goodwill for the buyer.

Statistics show that only 45% of digital marketing is actually producing fruitful results. So, in today’s day and age random spamming won’t get your product/services anywhere, being relevant has become important.

To be relevant it is important that you –

• Have a website which is attractive as well as user-friendly at the same time.
• Invest in SEO so that you appear in search results from some keywords
• About 60% people in today’s time are active on social media, hence it’s important to have at least one active social media account of the company.
• Reputation building – Know what people are saying about you. Solicit more reviews. When asked to review, most people write a positive review. When not asked, only unhappy people tend to write reviews. So, be at the top of your customer grievance handling game, and you’ll be respected in the market.
• People are tired of traditional advertising – They have learned that they have a choice. 20% of internet users use an ad blocker online. Overwhelmingly, people flee websites that pop up annoying invites and ads when they first land on the page. People want respect. They want someone to provide them with information that helps them make informed decisions. They want to buy from brands that they relate to. It is important to present them with a balanced choice, this will not only make them appreciate your company but will connect them to you for a long time.

In order to compete with the already existing big names in your field, you need digital marketing agencies to level the playing field for you. Forming the analytics in your favor and increasing your return on investment should be the priority. Having said this, building a brand and a reputation among your customer should be on the top of the list because that is what will sustain your business in the longer run.

Online marketing v/s Offline marketing

Young entrepreneurs are often faced with the dilemma of how to divide their resources between online and offline marketing, especially when starting out their funds are limited, this decision becomes even more crucial. Good return of investments is an important part of survival for a business, so weighing out all the options is essential.

Comparing the conversion rates of Online and offline marketing

The businesses that are using online as the preferred mode of marketing are able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into subscribers and in the end finally purchasing the service or product. SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer. This is not equivalent to the spamming one’s email but a meaningful ad that attracts a customer to the product/ service. Surprisingly all the traffic that you may get on your website may not be fruitful hence digital marketing lets you reach out to only those who have the need for your kind of service hence offering better lead conversions.

Customer Service is the top priority

For any business to survive in the long run, the one thing that they really need to work upon is establishing a reputation which is impeccable. In the past few years, it has become evident that customers will always prefer a company which does not have any scandals associated with it. Importance of Digital marketing today lies in offering you multiple ways to establish a personal rapport with your customer base. Be it email marketing or social media you can always offer the customer solutions to their problems and make them relate to your product through quick email responses or follow-up on the requests. Your website and social media page can easily be converted into a place where the consumer can ask queries, give suggestions and hence take the association with you on a positive level. The hassle of visiting the store for every little problem is inconvenient and can be a major cause of a business losing its clients, hence providing them a solution in the comfort of their house is the way to go.

The need for an internet marketing agency that provides personalized digital marketing services for your demands has become the need of the hour. It is important that you choose a marketing firm that represents your company and the value that it stands for. Choose wisely!

 

Digital Marketing headaches in Noida

There’s little out there that isn’t available in Noida. We have all sorts of swanky malls and cool hangouts, great places to eat amongst other things. In the same vein, there’s no dearth of internet marketing firms in Noida either. They are dime a dozen, and a lot of them don’t tend to hire qualified individuals who can take up the mantle for something as important as digital marketing, a sphere which holds endless potential and opportunities that can either make or break a business. You ought to take digital marketing a bit more seriously, therefore, and you probably do. You might be on the lookout for a local digital marketing agency, since it’d be too much of a hassle keeping up with things if you gave your business to someone located elsewhere and you might want to be a bit more hands-on in terms of expressing your ideas as to how you want your brand or business to be perceived.

Now looking for a digital marketing agency in Noida can be quite a slog as it would mean that you shall be looking through many agencies that you could barely differentiate each other from. There’s a certain sense of homogeneity present in the digital marketing sphere so you cannot be blamed for that. Cautious, you ought to because this is your money and your business. You simply cannot afford to give it a digital advertising agency that doesn’t have a clue as to how one is supposed to utilize digital marketing in a productive manner. Digital media is an extremely huge expanse of possibilities, and it is imperative that one has the requisite know-how to make full use of its capabilities, in all its infinity. Given how crucial and critical it is to figure out which would be the best digital marketing agency in Noida to take on the rather arduous responsibility of handling your digital marketing operations, it wouldn’t be fair to merely cite the problem and then not disclose the solution.

Toffee is quite justifiably considered to be the best marketing agency in Noida and can buoy your visibility and brand value on the internet to dizzying heights. As an agency, they are incredibly good at SEO-related matters and as a digital advertising agency, it is important that one understands how SEO works before anything else. So if you’re looking for someone to take your business to the next level with their internet marketing capabilities, look no further than Toffee Pvt Ltd marketing agency in Noida.