Digital Marketing in India | Toffee Pvt Ltd

In this era, where crypto currencies have replaced paper currencies, shopping, ordering food, buying houses, and planning tours are done with the help of the Internet. Technology has propagated marketing in a variety of ways. To be specific, digital marketing is one such phenomenon which has made a statement in the online world already and has begun to show promising growth.

What is digital marketing?

Digital marketing is also termed as internet marketing. In simpler words, marketing for a company or business is done with the help of the Internet. Social media (like Facebook, Twitter, Instagram), YouTube, websites, E-mails, and smartphones are utilized for marketing. These digital channels will help with the promotion and advertisement of your business, brand, or product. Social media, search engines, smartphone applications, blogs, vlogs, and affiliate marketing, all come under digital agency.

Growth of digital marketing over the years –

Digital marketing was introduced in India in the early 2000s. The sector has witnessed immense growth and positivity in the past five years. Many courses and coaching classes have come up, providing training to students in the field of digital marketing. It is contributing a significant percentage to our country’s GDP. Many MNCs and businesses have already digitized their entire marketing. Other budding businesses and small companies have partially utilized digital channels to expand and promote their products or company.

What are digital marketing agencies?

Some companies have their in-house digital marketing team who will handle the entire marketing. Small companies or budding businesses would find it difficult to maintain and run an entire digital marketing team. These companies take help from digital marketing agencies. These agencies provide services like SEO, SEM, SMM, website designing, PPC, Google Adwords, ORM, and many more. The company can take the help of the digital marketing agencies in India. You can hire the agency for a particular service or for handling complete digital marketing of your company. The agencies charge a nominal fee and provide effective results. Some of the best digital marketing companies and agencies are based in Noida.

Future of digital marketing in India –

Marketing companies have lost the race to digital marketing agencies. Technology is the future. It would be a wise decision to go with the flow. In the coming years, traditional marketing would be completely replaced by digital marketing. Most people have smartphones and access to the internet, which will further improvise this field. India is already witnessing tremendous growth in the field of digital marketing, giving rise to competition between established companies.

For sweet digital marketing solutions provider agency visit Toffee Pvt Ltd

Digital marketing agencies in India are a boon to all Indian companies trying to expand their reach on the digital marketplace. Toffee is such a marketing company in Noida. Toffee employs numerous techniques to attract your company’s target clientele in a cost-effective manner. This minimizes any loss your company may be facing and channels that capital to other marketing channels that will bring more profitable revenue.

Digital marketing companies make use of strategies to maximize your company’s exposure to the digital space. Search Engine Optimization, social advertising, analytics, and email marketing are a few of the strategies Toffee specializes in.

Marketing companies use search engine optimization to target your client base and attract them to your company. Visitors are more likely to visit your page because of the lasting visibility on search engines due to search engine optimization.

Digital marketing agencies also use an internet advertising model called pay per click advertising. This is used in juxtaposition with search engine optimization. Toffee helps you gain quick results. This directs more traffic to your digital spaces in a cost-effective manner.

Digital marketing company Noida utilizes advanced analytics and management information to turn visitors to customers. Toffee analyses the data to measure the impact of your organization. With the advanced analytics and predictive modeling techniques, they provide valuable information regarding where to invest your funds to increase your customer reach.

Digital marketing agencies in India also use social advertising. In this age of social media, people of all ages and classes have at least one account on social media. Toffee performs feasibility studies on LinkedIn, Twitter, Instagram, and Facebook. Based on the demographics and interests of the users studied, Toffee suggests which platform would increase your potential with your target demographics.

This digital marketing company in Noida helps develop strategies in content and email marketing. It is likely that people with social media accounts also have email accounts. Emails also give a perception of being personalized and directed to the target audience. Toffee develops inbound marketing strategies that will concentrate all your digital marketing strategies to align with a single goal. Furthermore, Toffee sets up and manages targeted email campaigns. Targeted email campaigns allow you to send messages relevant to a particular niche demographic. This generates a response and revenue and in turn, creates a relationship with the customer.

Toffee is here to help you devise efficient digital marketing strategies so you can concentrate on the quality of your products and services to attract more customers.

Digital advertising agency – what and why

Digital marketing is taking the world by a storm. Saying as much would be the understatement of the century. Its effect on all facets of sales and marketing is apparent in the way advertising has evolved since the advent of the internet. Gone are the days when sales conversions depended solely on newspaper ads and TV slots. Today, everything is online, including advertisements. Which is why digital advertising, otherwise known as online advertising, is one of the most sought after components of digital marketing. As such, two questions arise:

What is digital advertising? What does a digital marketing agency do?

Digital advertising is advertising done through the internet. It comes under the umbrella that digital marketing is, and utilizes popular platforms like Facebook, YouTube, etc., to create and spread the awareness of a brand. That is why most digital marketing services in Noida provide a myriad of advertising options. Although its aim is similar to traditional advertising, the two have some differences.

Digital advertising gives you real-time results and data on how your ads are running, unlike its traditional counterpart, which uses interruption to reach the target audience with minimal chance of tracking reactions to the ads. The result? You know what works where and what doesn’t, and can shape your strategies accordingly. The ability to personalize increases the ROI (return of investment) while saving the overall expenditure.

Digital advertising involves any advertisement online and digital spaces, be it on websites or applications. Most of the best digital marketing company in Noida offers services like SMM (social media marketing), PPC (pay-per-click), CPP (cost-per-click), among other online ads channels. All these services constitute digital advertising.
A digital advertising agency caters to the sales and growth needs of a brand using all these services. Most companies combine it with digital marketing aspects like SEO for a well-rounded result. When used together, the two strengthen the online presence of a brand, attracting increasing traction.

Digital advertising agencies are sought after by most companies due to its affordability. You can go as far as calling it small business’ best friend because they are the ones who benefit the most from the lower expense of online ads. Moreover, digital ad campaigns are flexible and traceable. You can observe real-time results through various tools. Similarly, you can tweak the campaign according to the current needs at a fraction of the costs of traditional advertising. All these contribute to higher profit that brands get from online advertisements.

Local digital marketing agency – A boon

In India, a little over 50 percent of the population is below the age of 25. Millennial or the generation second to millennial is known to be tech-savvy — by tech-savvy we mean they can work their way around technology without feeling completely lost. This also means that the option of online shopping is not a ridiculous notion anymore. This change has given rise to many brands (big or small), opening doors for quality product and services.

Digital agencies have provided an outlook for the brands/companies to switch to promoting their business online. An important aspect of digital marketing is inbound marketing wherein you attract customers/users to your product/ service via content marketing, social media marketing, search engine optimization, and branding.

This can be a bit hard for the owner to run the company, manage the employees while providing quality services to the customers. In addition to this, the person might not even have the expertise required to be able to sell the product in a reasonable manner. This can be made easier by digital marketing agency Noida, as they have the relevant experience to keep the brand relevant for a long time and they provide personalized strategies to reach the numbers that the company desires.

It is also necessary for the brand to understand the audiences they want to target. Millennial are the people using internet the most these days, but not all products are targeted towards them. Some are meant for middle-aged or even old people. Hence, the promotion of these products on social media would do very little good as the target audience is not active here instead advertise it on websites visited often by these people. This is something that a local digital marketing agency can help you with, to narrow down the relevant sites and move towards reaching the goal.

Now, promoting is one thing but convert those hits on the website into actual sales is a completely other. The content on your website must be luring enough (well as so your products) to make it impossible for the customer to not buy it. Apart from that, the grievance handling must be top notch so the customers feel heard and it increases their trust in the brand.

With the pace at which digital marketing institutes are being established and the pace at which people are turning towards digital marketing agencies in Noida, it has become evident that it has become a hub for new companies to learn the right way to create a name for their brand. Any company can work with good services/ product and marketing so it is about time you try your luck out too.

How to be relevant online?

How often is it that we come across an ad from a company that has an amazing product that could have interested us but the ad is so ineffective that it shatters our hope in the product as well. Well, it is the case with a much digital advertising agency that goes by the agenda that spamming will make their voice be heard and their product be appreciated, but it is genuinely quite the opposite.

Targeting the right audience and respectfully conveying the word about your product is the only way of earning the goodwill for the buyer.

Statistics show that only 45% of digital marketing is actually producing fruitful results. So, in today’s day and age random spamming won’t get your product/services anywhere, being relevant has become important.

To be relevant it is important that you –

• Have a website which is attractive as well as user-friendly at the same time.
• Invest in SEO so that you appear in search results from some keywords
• About 60% people in today’s time are active on social media, hence it’s important to have at least one active social media account of the company.
• Reputation building – Know what people are saying about you. Solicit more reviews. When asked to review, most people write a positive review. When not asked, only unhappy people tend to write reviews. So, be at the top of your customer grievance handling game, and you’ll be respected in the market.
• People are tired of traditional advertising – They have learned that they have a choice. 20% of internet users use an ad blocker online. Overwhelmingly, people flee websites that pop up annoying invites and ads when they first land on the page. People want respect. They want someone to provide them with information that helps them make informed decisions. They want to buy from brands that they relate to. It is important to present them with a balanced choice, this will not only make them appreciate your company but will connect them to you for a long time.

In order to compete with the already existing big names in your field, you need digital marketing agencies to level the playing field for you. Forming the analytics in your favor and increasing your return on investment should be the priority. Having said this, building a brand and a reputation among your customer should be on the top of the list because that is what will sustain your business in the longer run.

Online marketing v/s Offline marketing

Young entrepreneurs are often faced with the dilemma of how to divide their resources between online and offline marketing, especially when starting out their funds are limited, this decision becomes even more crucial. Good return of investments is an important part of survival for a business, so weighing out all the options is essential.

Comparing the conversion rates of Online and offline marketing

The businesses that are using online as the preferred mode of marketing are able to measure the conversion rate through real-time using a simple method. That is identifying the percentage of viewers who get converted into subscribers and in the end finally purchasing the service or product. SEO, Social media marketing and Email marketing are methods which have a high conversion rate as they are able to generate a quick and effective communication channel with the consumer. This is not equivalent to the spamming one’s email but a meaningful ad that attracts a customer to the product/ service. Surprisingly all the traffic that you may get on your website may not be fruitful hence digital marketing lets you reach out to only those who have the need for your kind of service hence offering better lead conversions.

Customer Service is the top priority

For any business to survive in the long run, the one thing that they really need to work upon is establishing a reputation which is impeccable. In the past few years, it has become evident that customers will always prefer a company which does not have any scandals associated with it. Importance of Digital marketing today lies in offering you multiple ways to establish a personal rapport with your customer base. Be it email marketing or social media you can always offer the customer solutions to their problems and make them relate to your product through quick email responses or follow-up on the requests. Your website and social media page can easily be converted into a place where the consumer can ask queries, give suggestions and hence take the association with you on a positive level. The hassle of visiting the store for every little problem is inconvenient and can be a major cause of a business losing its clients, hence providing them a solution in the comfort of their house is the way to go.

The need for an internet marketing agency that provides personalized digital marketing services for your demands has become the need of the hour. It is important that you choose a marketing firm that represents your company and the value that it stands for. Choose wisely!

 

This is what makes toffee the best digital marketing company in Noida

With growth in digital marketing, the need for digital marketing agencies has also grown in order to help brands and companies to attain maximum profit in the online marketing world. However, this has led to mushrooming of numerous digital marketing agencies in Noida and in other parts of the country as well. Some of them only work for their profit and have no sense of responsibility or credibility towards their clients. Therefore, if you don’t want to get caught in such a mess, it’s very important that you wisely choose the right digital marketing agency out of the many digital marketing agencies in Noida.

Toffee pvt. Ltd. is the best digital marketing company in Noida and your one-stop destination for all digital marketing related woes. Below are the points that validate the statement.

1. A high-class team

When you decide for a digital marketing agency for your brand, you must meet their entire team as well. Since every team succeeds only when they have a team of professionals having years of experience, knowledge, understanding of collaboration, and responsibility implements the tasks effectively.
Meeting the targets under deadlines and understanding client’s requirement comes under their usual work ethics.

2. High expectations

A trustworthy and reliable digital marketing agency would identify the importance of their clients, no matter how much they would be charging for their services. Despite agreeing on certain terms and conditions financially, their team would still accomplish their best, be creative and would do every possible effort in implementing the newest ideas for your brand’s development. They either are well versed with the latest digital marketing trends or set new trends by themselves. They know the market competition and thus ensure to set the expectations high.

3. Problem solvers

Your requirement or business goal might be very different from what they’ve undertaken earlier, still they would easily find out ways to help you achieve them and this is exactly what sets them apart. Being a problem solver is one of the necessary traits to possess. If the digital marketing agencies in noida is solution-oriented, it wouldn’t matter even if any of the projects aren’t going smoothly because they will certainly find a way to deal with the glitches. They will be quick enough to recognize the errors, rectify them and deliver the work on time.

4. Own the right tools

A good agency must be familiar with each and every digital marketing tool that can establish your presence in the online marketing world. Thus, before you finalise the agency you’re going to work with, make sure to ask them about the tools they use and work with. Major tools of digital marketing are SEO, social medium marketing, content marketing, email marketing, PPC, etc. Also understand their expertise on each of the tools and how long they have been using it for.

5. Global audience

It doesn’t matter what the current position of your business is, you will definitely like to expand it globally in the future, thus hiring an agency which has a global-level contact can real help you build the network. A reputed marketing agency knows how to connect to people globally. They understand their audience, their behaviours, and interests and come up with a broader customer base.

This digital agency can boost the sales of your business

It’s true that digital marketing has emerged out to be the biggest sensation of this millennium. Plus, digital marketing has actually become the saviour for all type of businesses. Largely, it is a set of tools and marketing strategies which is required to promote brands and services through the internet medium. From small businesses to big firms, every company is having the same agenda for their survival which is of course- ‘profit’ and digital marketing is definitely helping them to accomplish it. The entrepreneurs and marketers know that the World is on the path of the digitalization and so are their customers.

But all companies, are not able to utilise their digital marketing strategies to their maximum benefit, bigger ones, because of lack of time and smaller ones, due to their lack of knowledge. This is where marketing agencies come into picture. There are numerous ad agencies in Noida but Toffee Pvt. Ltd. is apparently the best digital marketing agency in India.

This is how Toffee Pvt. Ltd. the ad agency in Noida guides you to achieve all of your digital marketing goals:

1. Making online presence

The first step, obviously, is to make your presence on the internet. You must make a business profile which you can promote through various social media channels. There are about 500 million internet users in India which is why promoting a business over internet can boost sales.

2. Use social media paid promotions to your advantage

Paid promotions on Facebook Ads, Instagram Ads, LinkedIn ads, and others can fetch maximum attention to your business in the easiest and strongest way possible. All you need to do is simply register your brand for paid promotions and utilise it to advertise your brand as much as possible and as far as possible.

3. Pay per click

PPC is the perfect platform that delivers the desired sales and inquiries. If you are not following PPC strategy for your business, you may be losing out at least 10-15% of people that click on sponsored Ads which can lead to a huge amount of loss in the long run.

4. SEO

Search Engine Optimization is an extremely worthy marketing tactic and has really triggered the nerves of the marketers. It is a content based marketing which drives natural traffic and sales towards your website.

5. Creating and sharing video content

Video branding is currently the main medium if you want to convey your brand’s message. People spend more than 5 hours a day viewing video content online and making buying decisions. This is because video content gives more visualization and human touch than any other content sharing tactic.

6. Focus on Social Media Marketing

Social media marketing is the most important part of digital marketing and garners maximum traffic. It is the best place to publicise your content and promote your products and services. Maximum people who use internet spend most of their time scrolling through the social media websites, thus, giving maximum benefit.

7. Enhance Email Marketing

Email marketing can be used to its ultimate advantage when sent to a perfect data at the perfect time. People believe upon the authentication of a product when the notification is received via email. Thus, using email marketing is a crucial part of digital marketing.

Toffee Pvt. Ltd. is the best digital marketing agency in Noida as they are the finest solution providers in digital advertising. They have an ability to discover the needs and demands of their customers and put their ideas to best implementation possible! If you’re willing to promote your business through an online marketing strategist, you must consider this ad agency in Noida as your no. 1 choice!

5 important tips to choose the best digital marketing firm for your business

As per the Internet And Mobile Association Of India, the number of internet users in India is about to reach a mark of whopping 500 million which is why every business is trying to pave its way in the digital world. With these gigantic numbers, the opportunities for digital promotion and digital marketing are immense today.

Digital marketing is a tool that allows manufacturers, retailers and service providers to reach out to masses to promote their product and give them desired services. But unlike traditional forms of marketing which involved door to door announcements, digital marketing is done via an online presence which has become fairly simple for brands today since increasing number of people are now able to access internet through their mobiles and tablets. The biggest advantage of digital marketing agencies is that it holds no geographical boundaries, you can sell your products and services to any part of the world that too at a very affordable cost. Today having an online presence for a brand is a must to reach potential customers to keep them engaged with relevant information and to give them desired services.

With the help of digital marketing and search engine optimization, marketers can now understand their target audience and understand what their demands are and effectively serve them with their services. This further helps them to grow their business and boost their sales.

The awareness about digital marketing and its advantages has led to the growth of digital marketing agencies in India. But this has also increased the incidents of scams and frauds of some digital marketing agencies that add no value to their clients’ businesses. Today, many brands spend millions to create their online presence and on digital marketing campaigns and deciding for a good digital marketing agency can be a daunting task since too many agencies are mushrooming these days.

Here are few ways that can help you choose the best digital marketing firm for your company:

1) While looking for a digital marketing agency, look out for the nature and the variety of services that they offer and see if that suits your needs. Prefer those agencies that offer as many digital services as possible, all under one roof. This is because you can give all your digital requirements to one agency which will save you from the trouble and time that goes in going to one agency and other for different services.
A good digital advertising agency offers you services like-

#Web design and development,

#Mobile marketing,

#Search engine optimization and marketing (SEO and SEM)

#E-mail marketing

#Social media marketing

#Online advertisement

#Online reputation management

2) Check for portfolios and testimonials of the agency

A good digital marketing agency will have portfolios of clients that have benefitted from them. A good clientele is a great way to check the authenticity and efficiency of an agency in the world of digital marketing.

3) Online presence

A digital marketing agency would have a good online presence. Check for their social media pages and their followers. This will help you to understand an agency’s online reputation

4) Google search

Type the agency’s name in the google search box and you will find a great deal of information about it which would include reviews and feedbacks.

5) Support

It is important to choose a digital marketing agency that provides a good support to its clients. It’s important to have a meeting with an agency to see how much knowledge their team has. This will help you to understand if they are worth investing in or not.