In this era, where crypto currencies have replaced paper currencies, shopping, ordering food, buying houses, and planning tours are done with the help of the Internet. Technology has propagated marketing in a variety of ways. To be specific, digital marketing is one such phenomenon which has made a statement in the online world already and has begun to show promising growth.
What is digital marketing?
Digital marketing is also termed as internet marketing. In simpler words, marketing for a company or business is done with the help of the Internet. Social media (like Facebook, Twitter, Instagram), YouTube, websites, E-mails, and smartphones are utilized for marketing. These digital channels will help with the promotion and advertisement of your business, brand, or product. Social media, search engines, smartphone applications, blogs, vlogs, and affiliate marketing, all come under digital agency.
Growth of digital marketing over the years –
Digital marketing was introduced in India in the early 2000s. The sector has witnessed immense growth and positivity in the past five years. Many courses and coaching classes have come up, providing training to students in the field of digital marketing. It is contributing a significant percentage to our country’s GDP. Many MNCs and businesses have already digitized their entire marketing. Other budding businesses and small companies have partially utilized digital channels to expand and promote their products or company.
What are digital marketing agencies?
Some companies have their in-house digital marketing team who will handle the entire marketing. Small companies or budding businesses would find it difficult to maintain and run an entire digital marketing team. These companies take help from digital marketing agencies. These agencies provide services like SEO, SEM, SMM, website designing, PPC, Google Adwords, ORM, and many more. The company can take the help of the digital marketing agencies in India. You can hire the agency for a particular service or for handling complete digital marketing of your company. The agencies charge a nominal fee and provide effective results. Some of the best digital marketing companies and agencies are based in Noida.
Future of digital marketing in India –
Marketing companies have lost the race to digital marketing agencies. Technology is the future. It would be a wise decision to go with the flow. In the coming years, traditional marketing would be completely replaced by digital marketing. Most people have smartphones and access to the internet, which will further improvise this field. India is already witnessing tremendous growth in the field of digital marketing, giving rise to competition between established companies.
Toffee Pvt Ltd 